In a major development in India’s agritech space, SaaS-based food supply platform FarMart has raised INR 85 crore (approx. USD 10 million) in a mix of equity and debt funding to fuel growth and supply chain innovation.
As per the RoC filings, FarMart issued 977 Series C CCPS at INR 4,52,182 per share. The round was led by GC India Investment Holdings which invested INR 43 crore and Matrix Partners India (Z47) which invested INR 1 crore.
Complementing the equity infusion, FarMart also secured INR 40 crore via non-convertible debentures (NCDs) issued to Stride Ventures and Trifecta Venture, diversifying its capital base and underlining growing investor confidence in agritech-backed credit instruments.
Following the latest allotment, FarMart’s post-money valuation is estimated at approximately INR 1,791 crore (USD 210 million), according to some reports. The fresh capital is earmarked for scaling operations, geographic expansion, and strengthening its B2B digitised supply chain infrastructure.
Founded with a mission to streamline India’s fragmented agricultural supply chain, FarMart’s platform facilitates hyperlocal trade by connecting buyers and sellers of agri-inputs and produce. This not only reduces the burden of long-haul transportation costs but also boosts efficiency in rural commerce. The company boasts a robust retailer network in central and northern India, though it continues to build presence in southern states and Jammu & Kashmir.
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This round brings FarMart’s total fundraising to over USD 60 million (~INR 512 crore), building on the momentum of its USD 32 million (~INR 273 crore) Series B round led by General Catalyst, with participation from Z47 and Omidyar Network India.
Financially, FarMart clocked a 30% year-on-year growth in operating revenue, reaching INR 1,341 crore in FY24, even as it reported a net loss of INR 68 crore for the same period, according to data from TheKredible. Despite the red ink, investor interest remains strong, buoyed by the company’s scale potential and deep roots in India’s rural economy.
With a growing pool of competitors such as Gramophone (backed by Info Edge), Agrim (supported by Kalaari Capital), and Krishify, FarMart’s latest funding round positions it well to stay ahead in the high-stakes race to digitize Indian agriculture.
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As India’s food and agri-tech ecosystem matures, FarMart’s capital-efficient model and tech-first supply chain innovation continue to attract attention—not just from venture capitalists, but also from policymakers and rural entrepreneurs seeking sustainable agricultural growth.