Bengaluru-based Felicity Games has raised USD 3 million (~INR 25.8 crore) in a seed funding round led by 3one4 Capital. T-Accelerate Capital from Singapore and MIXI Global Investments from Japan also participated in the round along with existing investors DeVC and Visceral Capital.
How Will Felicity Utilize the Funds
The new funds will be used to scale Felicity’s publishing infrastructure and deepen relationships with Indian game studios. The company will also scale existing games and test new games scheduled to launch by end of 2025.
Founded in 2023 by Anurag Choudhary, Felicity Games is focused on hybrid-casual games and works with developers to launch, optimise and scale mobile games globally. The company uses data driven insights with a strong execution model to help Indian studios compete in the international gaming landscape.
“This fundraise lets us double down on innovation, partnerships and growth,” said Anurag Choudhary. “By tapping into India’s studio ecosystem and top global talent in user acquisition (UA), monetisation and live ops, we are accelerating learning and innovation.”
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Notable Titles and Revenue Growth
Felicity Games has already had success with its top performing games Seek & Find and Nova Solitaire which have crossed 1 million downloads across platforms. The company has also crossed USD 1 million in annual recurring revenue (ARR). In Feb 2025, Felicity generated USD 1,00,000 in gross revenue which is a 4x increase from Nov 2024.
The company competes with global giants like Voodoo, Homa, Rollic, Supercent. With focus on technology and partnerships Felicity is positioning itself as a leading mobile game publisher out of India.
Investor Interest in India Gaming
The funding comes at a time when India’s gaming industry is seeing increased investor interest. According to industry reports, India has over 43.5 crore online gamers and the online gaming market is expected to reach INR 66,000 crore by 2028. Several gaming startups have seen big investments in recent months. In Nov 2024, Nazara Technologies and Nikhil Kamath’s WTFund backed gaming startups Norian Games and Xigma Games. South Korean gaming major KRAFTON expanded its KRAFTON India Gaming Incubator (KIGI) by onboarding Gurugram-based Dunali Games and Delhi-based Arjuna Studios and invested in mobile game publisher Deftouch.
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Trends in Gaming Industry
As per Niko Partners, a research and consulting firm, India is the fastest growing gaming market in Asia in terms of revenue and user base. India’s mobile, PC and console gaming revenue is expected to cross USD 1 billion in 2025 growing at 11.1% CAGR for 5 years. By 2028 this will touch USD 1.4 billion and overall gaming industry will be INR 7,500 crore.
“The gaming industry has changed significantly, with mobile adoption and new advertising rules reshaping how games are built, discovered, and monetised,” said Sonal Saldanha, Vice President at 3one4 Capital. “These shifts create opportunities for new companies to emerge. Felicity is taking a first-principles approach to building a substantial gaming business from India by leveraging exceptional talent, operational efficiency, and rapid execution.”
With the latest funding, Felicity Games is set to further solidify its position in the gaming ecosystem, fostering innovation and helping Indian gaming studios break into global markets.