Go Zero is the Mumbai-based guilt-free ice cream brand. We called it guilt free ice cream brand because it is sugar free ice cream and if you are on low sugar or zero sugar diet then you will not have to regret after eating it. The company has raised INR 30 crore (~USD 3.4 million) in its Series A round. The round saw participation from existing investors DSG Consumer Partners, Saama Capital and V3 Ventures along with Aman Gupta and Namita Thapar, Executive Director of Emcure Pharmaceuticals who are investors in Shark Tank India. This investment demonstrates the growing confidence in Go Zero’s vision to redefine indulgence for health-conscious consumers.
This latest funding takes Go Zero’s total raised capital to INR 51.91 crore (~USD 6 million) since July 2022. Prior to this, the company had raised USD 1.5 million in its pre-Series A round in June 2024.
Use of Funds
Go Zero will use the fresh funds to scale up supply chain, deepen its innovation pipeline and amplify brand presence in India. The company will particularly focus on strengthening its presence in Tier I and Tier II cities through partnerships with quick-commerce giants like Swiggy Instamart, Blinkit and Zepto. This will ensure faster delivery and wider access to modern consumers who want convenience along with healthier choices.
Founder and CEO Kiran Shah said, “The demand for better-for-you products is no longer niche – it’s mainstream. This funding will accelerate our mission to bring healthier indulgence into more homes in India while we continue to challenge the notion that taste has to be sacrificed for health.”
Strong Revenue Growth and Diversified Offerings
Since launch, Go Zero has seen phenomenal growth, 5X revenue growth in the second year and 3X in the third. The brand hit a milestone by clocking its highest ever monthly sales of over INR 5 crore in January 2025 despite winter being a slow season for ice cream.
Go Zero’s product line has zero-sugar, high-protein, low-calorie ice creams and vegan variants all made with plant-based sweeteners. These formulations deliver indulgence without compromising on nutrition for consumers who are increasingly mindful of their diet. The brand is gearing up to launch new products like kulfi sticks and cassata to offer healthier versions of Indian frozen desserts.
Go Zero has two manufacturing units in Mumbai and Bengaluru and is planning to add a third in Delhi-NCR to support its growth and cater to increasing demand from North India.
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Competitive Landscape and Market Positioning
Go Zero is available in over 16 cities in India including Mumbai, Pune, Bengaluru, Delhi NCR, Hyderabad and Chennai. Products are sold through online food delivery platforms like Swiggy and Zomato and quick-commerce apps to reach a wide customer base.
The brand competes with other health-focused ice cream brands like NOTO, Get-A-Way, Hangyo Ice Cream, Hocco and NIC. Each of the competitor has been raising funds to capitalize on the growing demand. NOTO raised INR 15 cr and Hangyo Ice Cream raised USD 25 million (INR 216.31 crore) from Faering Capital.
Investor Insights and Confidence
Investor sentiment remains bullish on Go Zero. Hariharan Premkumar, Managing Director at DSG Consumer Partners said, “The consumer response since our initial investment has been fantastic, it has exceeded our expectations and we see massive potential in guilt free indulgence.”
Arjun Vaidya, another investor said, “India has 280 million diabetics and pre-diabetics, it’s a huge opportunity for healthy desserts. Go Zero is redefining what indulgence means for these consumers.”
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Industry Trends and Future Prospects
India’s food and beverage market is expected to reach USD 68 bn by 2030, it’s the right time for brands like Go Zero to get a bigger piece of the pie. Increasing consumer shift towards mindful eating and functional foods is a fertile ground for Go Zero to grow.
As part of its vision Go Zero plans to expand into retail formats and build brand awareness through digital marketing, influencer partnerships and experiential campaigns. Also with a focus on sustainability, the company is looking into eco-friendly packaging and reducing carbon footprint initiatives.
Conclusion
As the health conscious indulgence space grows, Go Zero is positioning itself as a category leader by combining innovation, scalability and strategic market penetration. With strong investor backing and big plans Go Zero is going to be a key player in transforming India’s premium ice cream and dessert market.