In a significant development that underscores the growing demand for high-quality, non-refined cooking oils in India, Bengaluru-based cold-pressed oil brand Gramiyaa has raised INR 7.2 crore in a pre-Series A funding round. The round was led by Homegrown Ventures with participation from Campus Fund and Mumbai Angels who had earlier invested in the company’s seed round in March 2024. This continued investor confidence is a big thumbs up for Gramiyaa’s growth story.
Gramiyaa’s Journey
Founded by third generation oil maker Sibi Manivannan in 2016, Gramiyaa started as a regional brand and has now become a national brand. It began its journey through offline retail outlets in Trichy, Tamil Nadu and pivoted to online first strategy in 2020 with the addition of co-founders Mohamed Yaseen and Naveen Rajamaran. Today the brand distributes its range of wood-pressed oils (groundnut, sesame and coconut oil) through its own D2C platform, key retail outlets, e-commerce platforms and quick commerce channels.
Gramiyaa’s business model is built on vertical integration with a state-of-the-art manufacturing facility in Tamil Nadu. The company’s emphasis on process integrity, hygiene and consistency sets it apart in a category where small scale production and fragmented supply chains are the norm. By marrying traditional wood and stone mill extraction techniques with modern manufacturing standards, Gramiyaa has positioned itself as a trusted player in premium cooking oils.
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Use of Funds
The raised funds will be used to scale up production to 4 lakh litres per month making Gramiyaa the largest player in the segment. This will also involve enhancing sourcing capabilities, streamlining manufacturing processes and strengthening distribution networks. Quick commerce has become the fastest growing channel for the brand alongside steady growth from D2C and offline retail.
Speaking on the funding, Nader Amiri, General Partner at Homegrown Ventures said, “The cold-pressed oil category in India is no more a niche; it’s becoming a full-fledged market. Consumers are no longer trusting conventional refined oil brands and are looking for authenticity and transparency. Gramiyaa is well poised to meet this emerging demand.”
Financials
Gramiyaa has scaled rapidly. In FY24 they produced 2.87 lakh litres of oil and net revenue of INR 12 crore while being EBITDA positive. The company is now aiming for annual recurring revenue (ARR) of INR 36 crore by March 2025. This growth is driven not just by domestic demand but also international markets. Gramiyaa’s products are already available in ethnic Indian stores across the US as their manufacturing process is US FDA and ISO certified.
Cofounder Mohamed Yaseen emphasized the company’s long-term vision, stating, “Unlike many D2C cold-pressed oil brands that white-label from small mills — risking adulteration and quality inconsistency — Gramiyaa’s vertically integrated approach allows us to maintain control over quality and process. This latest investment reinforces our commitment to scaling responsibly while building a brand that resonates with discerning consumers.”
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Conclusion
As Gramiyaa intensifies its brand-building and marketing efforts, it stands as a shining example of how traditional industries can be reimagined through innovation, structure, and scale. With robust financial backing, clear strategic direction, and unwavering focus on product quality, Gramiyaa is poised to lead the cold-pressed oil segment not just in India, but globally.