India’s fast-emerging maternity and postpartum wear brand, House of Zelena (HOZ), has secured INR 7 crore (USD 800,000) in a seed funding round co-led by Sprout Venture Partners and M Venture Partners, with participation from GSF and a group of angel investors. This round brings HOZ’s total funding to USD 1.2 million, following an earlier angel investment.
The Capital Deployment Strategy
House of Zelena announced that the fresh funds will be strategically deployed across four pillars of growth:
- Supply Chain Strengthening – The brand aims to build a more resilient and scalable backend, ensuring consistent quality and faster fulfillment across its growing retail footprint.
- Product Innovation – HOZ is investing in textile-driven solutions focused on pain management, postpartum recovery, and intimate wellness. The brand has already launched category-first products like postpartum sculptwear leggings, bump-friendly loungewear, and leakproof innerwear.
- Community Building – Beyond apparel, HOZ is carving out a “mom-first ecosystem”, offering digital and offline support systems including community events and its SafeToFeed café campaign, a movement to normalize and empower breastfeeding in public spaces.
- Technology Integrations – Investments are planned to expand the brand’s ZelenaCare platform and mobile app, which provide free motherhood consultations, postpartum guidance, intimate wellness education, and access to certified health programs.
The Founders’ Vision
Founded in 2022 by Hina Priyadarshini and Mayank Kamal, House of Zelena positions itself differently from traditional baby-first brands. Instead, it designs from the mother’s perspective, focusing on comfort, emotional well-being, and dignity during pregnancy and beyond.
“House of Zelena was born from that gap: to create clothing that adapts to women’s real needs, and an ecosystem that makes them feel supported, inside and out,” said Hina Priyadarshini, Co-Founder.
Her co-founder Mayank Kamal added:
“We’re not building another fashion label, but a new category at the intersection of comfort, support, and wellness for mothers. With this funding, we aim to scale aggressively and bring international-level standards to Indian moms at accessible price points.”
A Thriving Mom Community
Over just two years, HOZ has fostered a community of more than 2.5 lakh mothers across India, generating 45 million monthly organic impressions through its digital platforms. Its influencer network and digital campaigns have positioned it as a movement rather than just a clothing label.
The House of Zelena app further deepens engagement, offering a unique blend of resources such as a Baby Name Generator, certified programs in pregnancy care, postpartum recovery, nutrition, and mental health, as well as interactive forums for mothers.
Investor Sentiment
Investors see HOZ as a category-defining brand with long-term potential.
- Sahil Gupta, Partner at Sprout Venture Partners: “The mom-first approach that House Of Zelena is building is both unique and necessary. They’re not just solving for apparel but addressing a deeply underserved market with empathy, innovation, and community.”
- Tanuja Rajah, M Venture Partners: “Hina and Mayank’s mom-first vision resonated with us immediately. They are reimagining how mothers are supported through one of the most transformative phases of life.”
Looking Ahead
With the new capital infusion, HOZ is preparing to expand its retail presence by launching new product lines in postpartum recovery wear, intimate hygiene, and activewear for mothers. At the same time, its wellness-focused apparel solutions aim to make maternity and postpartum recovery more inclusive and accessible.
The company is also planning a refreshed brand identity in September 2025, signaling its ambition to cement its position as India’s leading mom-first lifestyle brand.
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Market Context
India’s maternity and motherhood retail space remains largely underserved, especially at the intersection of apparel and wellness. With rising nuclear families, urbanization, and increasing awareness around maternal health, brands like HOZ are tapping into a fast-growing consumer segment. Analysts suggest that this market could evolve into a multi-billion-dollar category, especially as mothers increasingly seek comfort-driven, wellness-aligned, and community-supported retail solutions.
Final Words
House of Zelena seed round is more than just another funding announcement – it’s a signal of a category in the making. The startup’s blend of apparel, wellness, and community engagement sets it apart in India’s retail ecosystem. With investors backing its mom-first vision, and early traction already evident, HOZ could very well become the category-defining brand for modern motherhood in India, and perhaps even expand globally in the coming years.