In a move that underscores India’s rapidly evolving electric mobility landscape, Incharz (Servotech EV Infra), one of the country’s leading charge point operators, has announced a partnership with the Gaurs Group to scale up public EV charging infrastructure across high-footfall locations in the National Capital Region (NCR) and key areas of Uttar Pradesh.
Incharz and Gaur Group collaboration, represents a significant boost toward creating an extensive and accessible charging ecosystem in some of the region’s most densely populated residential and commercial clusters. By leveraging the Gaurs Group’s expansive real estate footprint, the initiative positions itself to serve thousands of daily commuters, residents, and visitors who are increasingly transitioning to electric mobility.
A Strategic Push to Build Charging Density in Urban Clusters
According to the announcement, both companies have already identified priority sites across Gaurs Group-owned residential, commercial, and mixed-use developments. These locations are poised to host the first wave of Public EV charging stations, with an expansion plan that will roll out in successive phases.
Incharz and Gaur Group’s partnership is further strengthened through support from Noida Power Company (NPCL), which will facilitate the infrastructure’s power integration. Incharz will take end-to-end responsibility for the installation, operations, and ongoing maintenance of chargers located within designated public parking zones.
This approach signals a transition from sporadic charger deployment to a more holistic and demand-driven urban charging grid tailored for everyday mobility patterns.
Making EV Charging Affordable and Accessible
One of the core components of the initiative is Incharz’s commitment to offer special discounted tariffs across all partnered Gaurs Group sites. As the total cost of EV ownership remains a critical factor in adoption, lower charging prices are expected to broaden accessibility for users ranging from daily commuters to long-distance travelers.
For India’s EV market—currently experiencing exponential growth driven by two-wheelers, cars, and emerging fleet electrification—ease of access and affordability remain the biggest accelerators. This partnership directly addresses both parameters.
Leadership Perspectives
Prem Prakash, CEO of Incharz, labeled the collaboration as a “major milestone,” emphasizing that large, high-density real estate hubs are central to building a truly accessible charging network. According to Prakash, bringing charging points closer to residential societies and commercial hubs marks a critical step toward normalizing electric mobility as part of daily life.
Similarly, Ashish Sharma, CEO of Gaurs Group, highlighted the partnership’s role in supporting India’s broader push toward EV adoption. By integrating reliable charging infrastructure into the heart of housing societies, the Group aims to align its developments with sustainability-oriented urban planning.
Both leaders signaled interest in expanding the partnership model further, hinting at more large-scale deployments in the near future.
Industry Implications
The NCR region—already among India’s most active EV markets due to policy incentives, high population density, and rising environmental consciousness—stands to benefit disproportionately from this development. Urban and suburban sectors of Noida, Greater Noida, Ghaziabad, and Delhi continue to show rising EV registrations, magnifying the need for dependable, distributed charging points.
Incharz–Gaurs partnerships indicate a broader market trend: real estate developers are increasingly recognizing EV charging as a standard amenity, similar to parking, power backup, and security infrastructure. This shift is expected to catalyze private-sector participation and accelerate India’s clean mobility transition.
A Step Toward a Future-Ready Mobility Ecosystem
The initiative reaffirms Incharz’s ambition to establish a seamless EV charging ecosystem embedded within everyday urban clusters. With India targeting aggressive electrification goals over the next decade, such collaborations are pivotal in building the foundational infrastructure needed to support mass adoption.
As more partnerships of this nature emerge, the NCR could become a national blueprint for integrated EV-ready real estate development—setting a precedent for how cities across India prepare for an electric future.