My Pahadi Dukan, the direct-to-consumer brand that offers authentic Himalayan health and wellness products, has raised an undisclosed amount in its pre-seed round. The round was led by Gurugram-based angel investment firm Inflection Point Ventures (IPV).
Founded in 2021 by Himanshu Dua (CEO), Shubham Tandon (CFO), Rohan Sehgal (CMO), and Mohd. Anas Zubair (CTO), My Pahadi Dukan works with local farmers, Self-Help Groups (SHGs), and cooperatives from remote mountain regions. The startup’s mission is to deliver pure, premium-quality Himalayan produce to consumers across the globe.
The company will use the fresh capital to boost marketing, working capital, operations and IT infrastructure.
“At My Pahadi Dukan, we are committed to bring the best of Himalayan wellness products to households in India and world. Our mission to introduce the Himalayas has got stronger with IPV’s support. Their guidance in our pre-seed round has helped us to turn our vision into reality,” said CEO Himanshu Dua.
Global Expansion
With a sourcing and distribution network in 9 Himalayan states and Bhutan, My Pahadi Dukan has already shipped to 29 countries. The brand has fulfilled 16,000+ orders and works with 20,000+ farmers, SHGs and Himalayan households.
Mitesh Shah, Founder & CEO of IPV said, “Consumers today are looking for authenticity, sustainability and wellness driven products. My Pahadi Dukan is at the forefront of this shift. By bringing the Himalayas to urban markets they have built a brand that not only delivers high quality natural products but also empowers local communities.”
He added, “Their deep rooted sourcing model and commitment to sustainability aligns perfectly with IPV’s investment philosophy. We are excited to back them as they scale and disrupt the Himalayan health and wellness market.”
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Awards and Industry Trends
My Pahadi Dukan has already got recognition in its journey, with HDFC Parivartan Grant through IIT Mandi Catalyst and RKVY-RAFTAAR Grant from Ministry of Agriculture, Government of India. It has also been felicitated by Bhutanese Chamber of Commerce to add to its credibility and international recognition.
According to the market research, the Indian health and wellness focused food and beverage segment is going to grow big. It is expected to reach USD 30 billion by 2026 with a CAGR of 20%. My Pahadi Dukan is well positioned to benefit from this growing demand for authentic, natural and sustainable products.
With strong backings and a clear mission, My Pahadi Dukan will solidify its position in the global wellness space, empower local Himalayan communities and deliver nature’s best to households across the world.