LegUp, a Bengaluru-based caregiving-tech startup, has successfully secured INR 2 crore (~USD 2,50,000) in a pre-seed funding round led by Bluebridge Capital. This marks LegUp’s first official external fundraising since its inception in May 2024, having previously operated as a bootstrapped venture.
Fueling Growth Through Technology and Expansion
LegUp will use the raised capital to enhance the company’s technological capabilities, develop new products, and expand its business. The company is planning to launch two mobile applications—one will be dedicated to customers for booking caregiving services and other will be used for the caregivers for finding the new jobs and to gain professional support.
LegUp is gaining popularity, and the company is already catering to a vast network of 10,000 verified caregivers, providing baby care and elder care services. The platform specializes in providing Japa Nannies, Babysitters, and Elderly Homecare Attendants to modern families seeking trusted caregiving solutions.
LegUp has established as a significant force in this emerging sector, as seen by its 40% monthly revenue increase. The company’s monthly recurring revenue (MRR) is INR 22 lakh, and in the next fiscal year, it hopes to generate INR 15 crore in revenue annually.
Transforming India’s Caregiving Ecosystem
Speaking on the investment, Ananthu V, Co-Founder of LegUp, expressed enthusiasm about this milestone:
“We are thrilled to announce our maiden pre-seed funding round, backed by Bluebridge Capital. This investment is a stepping stone in our mission to revolutionize the fragmented caregiving sector in India. Our platform is designed to seamlessly connect families with skilled and compassionate caregivers, ensuring reliable and personalized care. Simultaneously, we are empowering caregivers by offering them structured job roles, predictable earnings, job security, and professional development opportunities. Moving forward, our focus will be on scaling rapidly through a tech-driven approach, further cementing LegUp’s role in redefining caregiving in India.”
Co-Founders Jerin Mathew and Mahesh Narayanan MS echoed similar sentiments, emphasizing LegUp’s vision of merging technology with empathy to formalize India’s caregiving economy. The company aims to bridge the gap between nuclear families and trusted caregiving services, addressing the rising demand for structured, high-quality care solutions.
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Expanding Footprint and Service Offerings
LegUp is set to expand its presence and service offerings significantly by:
- Venturing into new caregiving verticals, including geriatric care and concierge services, to cater to urban and semi-urban households.
- Expanding geographically into Hyderabad, Mumbai, Pune, and Delhi by the end of 2025.
- Scaling its caregiver network to over 1 lakh verified professionals across India.
- Exploring an additional funding round by the end of the year to fuel long-term growth initiatives.
Capitalizing on a High-Growth Industry
In India, the caregiving sector is expanding quickly. By 2030, the childcare services industry is expected to bring in approximately USD 25,892 million, with a compound annual growth rate (CAGR) of 5%. In the meantime, the market for senior care, which is presently worth USD 7 billion, is anticipated to grow to USD 50 billion by 2030. The International Labour Organization (ILO) estimates that 11 million new employment might be created in India as a result of more investments in the care sector.
By utilizing its tech-enabled platform, operational efficiencies, and robust caregiver network, LegUp is well-positioned to take advantage of these market trends and promote long-term growth.
Commitment to Quality and Customer Satisfaction
Beyond technological advancements, LegUp remains committed to enhancing customer experience and service reliability. Alongside its on-demand caregiver booking services, the company offers subscription-based caregiving plans, ensuring structured and long-term support for families.
LegUp is leading the way in caring service quality by prioritizing caregiver dependability, open communication, and post-service support. With its ambitious plan and robust investor support, the firm is well-positioned to play a significant role in changing the face of caring in India.
LegUp is set to transform the caring ecosystem with its recent financing milestone, providing families with unmatched assistance and giving caregivers more job stability and chances for professional advancement.