In a major boost to the demand for sustainable and health conscious food products, Hyderabad based superfood and plant based nutrition brand Nourish You has raised INR 16 crore (~1.84 million USD) in its Series A funding round led by SIDBI Venture Capital.
The fresh capital will be utilised for scaling operations, customer retention, diversification of product portfolio and accelerated global expansion. The company also plans to integrate AI driven technology to deliver personalized consumer experiences and deep engagement and brand loyalty.
Journey and Growth
Nourish You was founded in 2015 by Krishna Reddy, Rakesh Kilaru and Sowmya Reddy. The company has build its solid reputation in superfood space. Initially, Nourish You was started as a initiative to buy homegrown quinoa and chia seeds but later the it evolves into a comprehensive portfolio of edible seeds such as: flax, pumpkin, sunflower and watermelon seeds. The company also provides breakfast cereal (muesli, protein rich cereals and nut mixes). Nourish You also made its emerging presence in plant based dairy space through its acquisition of ‘One Good’ in December 2023.
The company has over 5,000 acres of quinoa and chia farms across Rajasthan, Karnataka and Madhya Pradesh showcasing its commitment to indigenous cultivation and sustainability.
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Global Ambitions
Nourish You’s products are readlity available on various reknow e-commerce platforms like Amazon, Flipkart and BigBasket and these are also available over 2,500 stores. The company is expanding its presense in international markets including GCC countries, Nepal, Kenya, Mongolia, Maldives. Soon, the company’s products will be available in Australia, Europe and US.
The brand’s acquisition of Bengaluru based One Good has enabled it to venture deeper into vegan dairy space and offer millet milk, cashew milk, vegan cheese, curd, ghee and butter. This has helped Nourish You to transform from a superfood brand to a more inclusive plant based nutrition leader.
Investor Confidence and Industry Recognition
The Series A round is a vote of confidence from investors and builds on previous seed funding rounds where the company raised INR 17.30 crore (~USD 2 million) from prominent investors including Zerodha co-founder Nikhil Kamath, Darwinbox co-founder Rohit Chennamaneni, actor and investor Samantha Ruth Prabhu, Y Janardhana Rao, Abhijeet Pai and Abhinay Bollineni.
Nourish You has been recognized with several awards including Poshak Anaaj Award 2023 by Indian Institute of Millet Research (IIMR), Best Alternative to Dairy 2023 by Plant-Based Foods Industry Association (PBFIA) and Best Vegan Milk 2024 by PETA India Vegan Foods Awards. One Good’s vegan ghee product also won an award in 2024.
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Future Outlook
Aiming to cross INR 100 crore in revenue in the next 18-24 months, the company is focused on product innovation and market penetration. Speaking on this milestone, Krishna Reddy, co-founder of Nourish You, said, “This is a big milestone in our journey to make superfoods a part of daily nutrition. With SIDBI Venture’s support we will scale fast, innovate products and become a global superfoods leader.”
Arup Kumar, Managing Director of SIDBI Venture Capital said, “Investing in India’s superfoods space is a great opportunity at the intersection of sustainability, health and scalability. Nourish You is poised to build a global competitive, India first brand which is in line with our philosophy of ‘Make in India, Make for the World’.”
Conclusion
As India’s plant based nutrition and superfoods segment is growing, Nourish You is a perfect example of homegrown innovation meeting global ambition. This round of funding will strengthen its domestic presence and set Nourish You to become a big player in global health foods industry.